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Crayon is a competitive intelligence software platform that helps businesses gain insights into their competitors' strategies, products, and marketing. It uses a variety of data sources, including public records, social media, and news articles, to provide businesses with a comprehensive view of their competitors.


  • Competitor tracking: Crayon tracks your competitors' activities across a variety of channels, including their website, social media, and news. This helps you to stay up-to-date on their latest moves and identify new opportunities.
  • Competitor analysis: Crayon provides you with detailed analysis of your competitors' products, marketing, and strategies. This helps you to understand their strengths and weaknesses and identify ways to differentiate yourself.
  • Competitor intelligence reports: Crayon generates custom reports that summarize your competitors' activities and insights. These reports can be used to share with your team or to inform your strategic decisions.
  • Collaboration: Crayon allows you to collaborate with your team on competitor intelligence. This helps you to share insights and work together to stay ahead of the competition.

Use cases:

  • Sales: Crayon can be used by sales teams to identify new leads, qualify prospects, and close deals.
  • Marketing: Crayon can be used by marketing teams to track the competition's marketing campaigns, identify new market opportunities, and measure the effectiveness of their own campaigns.
  • Product development: Crayon can be used by product teams to understand the competition's products, identify new features, and improve their own products.
  • Strategy: Crayon can be used by executives to track the competition's strategies, identify new market trends, and make better strategic decisions.


Crayon offers a variety of pricing plans to fit the needs of different businesses. Plans start at $99 per month for up to 10 users.

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